In reaching the cities, AE uses a stratified evangelism strategy. This has been developed over many years and has shown to be the most effective means of reaching people for Christ within the African cultural context. Rather than using one or two key evangelists, AE utilizes scores of evangelists (predominantly local persons) who blanket a city during the campaign.

Hundreds of smaller meetings are held in schools, factories, businesses, government offices, universities, prisons, hospitals, open-air markets and any venue where people gather.

AE's mission methodology promotes long term effects with high priority being placed on the encouragement and training of the local Church. Several years can go into preparing for a mission. Fostering and building unity amongst the local churches and para-churches is primary, as is the training of God's people in key areas such as evangelism, prayer, discipleship, pastoral care and follow-up. Witnessing and participating in a successful model of partnership also encourages the local church to continue on in this manner after the mission is over.

After some of our missions, police have reported a significant drop in crime and even secular newspapers have reported community changes.

Undoubtedly however, it is the increased hope, strength and zeal of the local city churches and its leadership after the mission that is so encouraging. It is they who continue to be Christ's primary representatives in that city.